Billboard Art

THE HIDDEN PICTURE

YAN MURSID

One billboard can provide a means of entertainment when you are stuck in the traffic jam, as its true content is hidden behind optical illusions, and you have to try to find it out. Yan uses the stereogram technique that gained its popularity in the nineties, in which images are combined in fractal forms and could only be seen
in certain way. What is actually the picture? Often our imaginations and desires went too far from the real visual message.

Yan Mursid was born in Jakarta, 1981. He graduated in 2004 from the Department of Visual Communication
Design, Jakarta Institute of Arts. He now works as an art director at the Octodesign, a graphic firm in Jakarta. In 2001, he established the Goygoy [o O] studio with his colleague Ayudha Febrianty. For this work, Yan has been assisted by Novita Angka, Ayudha Febrianty, Enny Rahmawati, Adhie Imam Nugraha, and Eko Kurnia Henranto.

STREET NOISER

RITHCIE NED HANSEL

Rithcie measured the noise level on the site
and visualized it in the billboard in the form of
noise diagrams, presenting how much noises produced
by the jarring city, as most street users try to run
away from the noises by shutting the windows and
turn up the music in their cars. Rithcie is going to
record noises for a whole day at a chosen site so
that he can determine the time when the jarring
noises are at their peak.
Ritchie Ned Hansel, born in Bogor, December 4, 1982.
Graduated from the Department of Visual Communication
Design, Faculty of Art, Jakarta Institute of Arts. Today he
works as art director at the DailyWhatNot.COM
(www.dailywhatnot.com). He is one of the founders of
Richandgrace.com, is busy adding his font designs to
Dafont.com, and taking care of his illustration website on
www.artkelsonlimbovogue.org. He is also a member of the
teaching staff at the Visual Communication Design Department,
Jakarta Institute of Arts, and preparing The Modest’s first
album.

GROGOL

ISMIAJI CAHYONO

Ismiaji Cahyono chooses an area that is familiar for him, i.e. Grogol area. As a hectic, strategic junction that connects Jakarta and Tangerang, Grogol holds many problems in store—traffic jams,pollutions, and crimes. It is a situation that has psychological impact to the public traversing through the area. Aji’s interactive billboard tries to redefine Grogol, seeking for a synonym for Grogol (Grogol= …). The public can fill in the dots directly by means of text messages. Aji is now doing a research on the growth of Grogol. He is going to confront the assumption he garnered from his research with the opinions that he received from the public through the text messages. Aji has transformed the function of the billboard, from a mere medium to convey messages, to a medium for the public to define a specific site.

ISMIAJI CAHYONO was born in 1976. His interest in illustrations brought him to the study of Visual Communication Design at the Bandung Institute of Technology. He graduated in 2001 and directly worked at Leboye Graphic Design for four years. In 2005, Ismiaji received Fulbright scholarship to take a graduate degree in the United States of America. He was accepted in the Department of Visual and Critical Studies at the School of Art, Institute of Chicago, from which he graduated in 2007 with the thesis entitled “Balancing the Act: Pursuing a Socially Responsible Graphic Design in Indonesia.” Today, Ismiaji is establishing a design studio with his wife in Jakarta, teaches at the Bina Nusantara University, Pelita Harapan University, and University of Indonesia. With his colleagues at the Indonesia Graphic Design Forum, he worked on the concept of a graphic design magazine, Versus, and in 2008 get a position as editor in chief.