One billboard can provide a means of entertainment when you are stuck in the traffic jam, as its true content is hidden behind optical illusions, and you have to try to find it out. Yan uses the stereogram technique that gained its popularity in the nineties, in which images are combined in fractal forms and could only be seen
in certain way. What is actually the picture? Often our imaginations and desires went too far from the real visual message.
Yan Mursid was born in Jakarta, 1981. He graduated in 2004 from the Department of Visual Communication
Design, Jakarta Institute of Arts. He now works as an art director at the Octodesign, a graphic firm in Jakarta. In 2001, he established the Goygoy [o O] studio with his colleague Ayudha Febrianty. For this work, Yan has been assisted by Novita Angka, Ayudha Febrianty, Enny Rahmawati, Adhie Imam Nugraha, and Eko Kurnia Henranto.